Free Self-Assessment

Know where your
business actually stands.

Nobody knows your business better than you do.
The answer to what's keeping you trapped is already felt.
This isolates it.

Take The Assessment

8
Value Drivers Scored

~15
Minutes

Instant
Results

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What You'll Find Out

Eight drivers.
Examined one by one.

Businesses accumulate structural complexity, especially through growth. Breaking them back down into their component drivers shows exactly how each one is affecting the others. The assessment names eight of them, benchmarks each against comparable businesses, and puts a number on the gap.

01
Financial Performance

Revenue trajectory, margins, and consistency. Structures that support your cash flow.

02
Growth Potential

How much runway remains. Whether you can see the top or touch it.

03
Switzerland Structure

Dependency on any single customer, supplier, or employee. Concentration is risk.

04
Valuation Teeter-Totter

The balance between recurring, reliable income and one-time revenue.

05
Recurring Revenue

Predictable cash is the most valued asset a business can have. This measures how much you have.

06
Monopoly Control

Brand, IP, proprietary process. What makes this business difficult to replicate.

07
Customer Satisfaction

Retention signals and NPS. A measure of whether the business earns what it keeps.

08
Hub & Spoke

How much the business depends on its founder to function. This is, presumably, why you're here.

Your Score

0–100

Against an industry benchmark for each driver, displayed immediately.

Current Valuation Range

Estimated

Based on your financials, your current market multiple range

The Gap

Your Number

The distance between your score and where the business could operate. That gap has a daily cost.

What To Expect

Straightforward by design.

This is a self-serve diagnostic. You'll get your score on the screen when you finish, and a full report to your inbox.

The optional valuation section adds a few more questions. If you skip it, you still get your driver scores and benchmarks. If you take it, you get a dollar figure on the gap.

1
Answer 8 sections of questions

Takes 10-15 minutes. Plain language, no jargon. Covers your operations, customers, revenue, and team.

2
See your scores immediately

Each driver scored and benchmarked. Your results display on-screen the moment you finish.

3
Optional: estimate your valuation

Three additional questions about revenue, industry, and owner compensation. Produces your current value range and the gap to potential.

4
Full report delivered to your inbox

A 20-plus page breakdown of every driver, your score, industry averages, and what each gap means in practice.

"Back at the agency, we built a company that someone wanted to buy. We didn't intend to do that. We were just building the infrastructure that made it a great company to own. Turns out, they were the same thing."
Steven Nootbaar • Founder, Exitworks

If You're Further Along

The work is the same.
The context is different.

A business that runs without you is more valuable, more enjoyable to own, and easier to hand off if you ever choose to. The structural work is the same whether or not you ever sell.

But if you're not just trying to reduce your dependency, if you're actively thinking about what leaving looks like, there's more to consider. Getting out on your terms requires more than a well-built business. It requires knowing whether you're personally ready, and whether the number is actually there.

Personal Readiness to Exit
PREScore

75% of owners regret how they approached their exit. 12 questions across four drivers reveal whether you're personally ready, and where the gaps are before it's too late to close them.

Take The PREScore →
Financial Readiness To Exit
Freedom Score

There's a number your business needs to hit for the sale to fund the rest of your life. The Freedom Score calculates it and tells you how close you are. Get it right once and you never have to again.

Calculate Your Freedom Score →

Both assessments are free. What you do with the results is entirely up to you.

Walk away knowing where you actually stand.

Free. Immediate results. Your score is waiting on the other side.

Take The Assessment →Looking for something else? Return to ExitWorks →

Work because you want to. Not because you have to.

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